SP Open 2025 - The WTA in the biggest city in the Americas

A new chapter for women's tennis in Brazil

Everything happens here.

In the city that never plays small, women's tennis is gaining a stage, power and prominence.

From September 6 to 14, 2025, Parque Villa-Lobos will host the first edition of the SP Open - a WTA 250 played on fast courts, which marks São Paulo's return to the official WTA calendar after 25 years.

It's the biggest WTA in Brazil since 2016. And the most important in São Paulo since 2000.

In all, there will be 32 tennis players in the main draw and 16 doubles players. In parallel, there will be an arena set up in the middle of the green, sponsor activations, gastronomy, experiences and much more.

As Alan Adler, CEO of IMM, summarizes:

"We've always wanted to promote a high-level women's competition. Now, thanks to the support of City Hall and important brands, we're going to make that dream come true. The ambition is to offer the public great matches, as well as quality leisure and entertainment."

The SP Open is not just a tournament.

It's the court, the city, and a narrative that is now theirs.